Theatre Department Branding
The MHS Theatre Boosters needed a logo to help promote their vibrant drama department. Their booster club wanted to initiate a branding effort to help promote school productions and affiliated marketing materials. The logo was to used on everything from web pages to promotional items like t-shirts, mugs and posters. Proceeds for the sales of the promo items contributed to the costs of putting on productions through out the year
Being a boosters club, they didn’t much of a budget. But since I had family actively involved in the department, I was glad to help them out.
The two triangles serve double duty within the design. First and most obvious, they create the M for Middleton. Not so obvious, the overlapping triangles bars evoke overhead stage lights. The logo has been well received, and I’m fine not everyone not understanding entire concept. It’s kinda like being part of an inside joke.